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If you are behind, you will be beaten. It is not terrible to be beaten. It is terrible that maybe a few years later, your product may be ruthlessly abandoned by the market.
As we all know, the global awareness of environmental protection has gradually increased in recent years. This is not a “fashionable” style, but a development trend. Many brands have joined the regenerative action, and consumer groups are also voting with their choices. Green and renewable materials are becoming the first choice for everyone. There is only one earth, and green development must be the future.
As per a media report: Eric Liedtke, head of global brand at adidas, said: "Our goal is to completely stop using existing polyester fibers by 2024 and switch to recycled fiber to produce our products." (Currently, Adidas 50% of the 9.2 million items sold use this material as a raw material for production, so it takes a while to completely deactivate.)
In addition to Adidas, brands such as Nike, H&M, Burberry and Gap announced that they have joined the Make Fashion Circular initiative launched by the Ellen MacArthur Foundation to reduce waste in the global fashion industry by recycling raw materials and products.
In other words, these brands will be more interested in GRS-certified suppliers in the future.
