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The development of Decathlon

Source: TRANWIN 2019-06-15 17:27 by admin The development of Decathlon Read: 105

1976 - Michel Leclerq founded Decathlon The first mall is located in Enroz, the northern French city. The mall is based on the idea of bringing all sports together under one roof and optimizing prices through self-service sales.


1985 - Established a training school and launched an employee stock ownership plan.


1986 - Established Decathlon Production Company, the first French overseas shopping mall opened in Dortmund, Germany.


1992 - Spain's first mall opened in Barcelona.


1993 - Italy's first mall opened in Milan, with 5,000 employees and 100 shopping malls.


1996 - Established the first "passion" brands: Quechua outdoor sports brand and Tribord water sports brand, 10,000 employees.


2000 - London, England, Amsterdam, the Netherlands and Lisbon, Portugal.


2001 - Brazil's first mall opened in Sao Paulo, with 25,000 employees and 300 malls.


2003 - China's first shopping mall opened in Shanghai.


2006 - Russia's first mall opened in Moscow.


In 2008, Decathlon joined the Oakland Group.


2010 - Turkey Mall and Czech Republic Mall opened with 50,000 employees and 535 stores.


2012 - 46 stores and over 4,000 employees in China.


In 2012--signed a strategic cooperation agreement with the China Association of Social Sports Instructors (subordinate to the State Sports General Administration) for the National Fitness Volunteer Service, and established the "Decka" workstation for the National Fitness Volunteer Service.


2014 - More than 100 shopping malls in China, covering 51 cities.


September 2014 - The Oakland Group officially changed its name to Decathlon Group.

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